77
Secrets for writing unforgettable news releases
for your
book which generate the
interview requests you want from Editors and Producers for
your expertise,
your service, or your publication (nonfiction book, column,
newsletter, booklet, tips sheets, report, manual).
by Andrea Reynolds,
Copyright 1999-2024
E- Report: US $14.95
77
Secrets for writing unforgettable news releases
focuses on
tips and advice for writing press and media releases for
experts like you who want to publicize their tips booklet,
how-to book, or manual, so you ...
-
get the attention of editors (newspaper, magazine) or
producers (radio, TV) and
-
prompt them to contact you for an interview.
-
increase your public visibility and credibility prior to
your publication's release for advance
orders.
The Author Andrea Reynolds learned to
write news releases in 1970 at Kent State University's
Journalism Dept. (to be precise: Taylor Hall, the scene of
the May 4, 1970 shooting of students by the National Guard)
and has earned a living for more than 35 years as an
independent writer-consultant-promoter writing releases for
her clients. She has used news releases to generate
international press and media coverage to attract clients
in 7 countries. Her clients have been well-known and
unknown experts, and CEOs at Fortune 500
companies.
Her news releases continue
to result in quotes, profiles and feature stories, not only
in hundreds of newspapers, but also in Time,
Success, USA Today, Canadian Business, Entrepreneur, and
The Financial Post. They have also generated
invitations to appear on radio and national TV shows
including David
Frost's Frost Over Canada, and calls from
The Today
Show, Leeza, Ricki, Rolonda, and Montel.
The
Report"This 25 page report
(which was originally published as a 5.5" x 8.5" booklet
and an e-report later) contains my secrets for writing
exciting, but believable, news releases for nonfiction
books which editors and producers love to receive. And it
includes examples of my releases that worked for me. Out of
courtesy for my clients' privacy, I use releases for my own
books as examples."
Contents
1. Glossary of terms
2. Think about what you
want the release to do for you.
3. Interview yourself.
4. Find the story behind
the story.
5. Answer the editor's or
producer's questions.
6. Use journalism
techniques.
7. Present it in the right
format.
8. Write your headline.
9. Add clincher materials.
10. Create an envelope
that begs to be opened.
11. Send your release to
the right people.
12. Get ready for stardom
and success.
13. Sample press releases:
- The Halo Factor (This is the news release that resulted in a 15 minute radio interview which generated $30,000 from investors for my book publishing project.)
- Build Your Own Million Dollar Advice Empire
- 365 Critical Questions You Need to Ask Each Other Before You Marry (booklet)
- Bed & Breakfast Guest Do's and Don'ts (booklet)
15. Special Offer: Your release critiqued by Andrea Reynolds at a special rate.
Order the e-manual now: US $14.95
Credit cards are securely processed through www.PayPal.com.
Print manual: $29.95 (includes mailing to US or Canada)
Credit cards are securely processed through www.PayPal.com.
_________________________________
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about volume discounts: Feedback form.
